Understanding Search Engine Optimisation (SEO)

SEO stands for search engine optimisation.

According to SEMrush, it is a set of processes aimed at improving your website’s visibility in search engines (such as Google).

SEO is an important marketing consideration for attracting more organic traffic to your website.

With billions of searches happening on search engines everyday, it's no surprise they're the largest source of traffic to websites.

SEO can help ensure your business name is front of mind or can be easily found by a prospective customers.

This includes updating your content to contain certain keywords.

Another option, depending on your budget is to dedicate money to pay-per-click (PPC) advertising.

In search engine results, the paid results appear on top of organic search results, often seen with the word "Ad" next to it.

What are the 'keywords' your business uses?

Keywords are the words that people search for when they are looking for a particular product or service.

Think about your business.

What are the products and services that you offer? What words do you think people would search to find them?

If you are unsure, you can use a keyword generator like the one below.

Once you find your keywords, you can use them in the wording on your website, blogs/written content, social media accounts etc.