Memory hooks (aka taglines or slogans)

A memory hook is a phrase that describes what you do in your business.

It's a phrase or words which enable people to visualise what you do. 

A great memory hook is an effective way for your customers and prospective customers to recognise your business and remember what you do.

It can also represent what people can expect from your product or service.

A good memory hook can be serious or funny but should be professional, tasteful and not discriminate.

Here are some examples:

• Dentist: "I believe in the tooth, the whole tooth and nothing but the tooth"
• Sign Business: "We are a sign of the times"
• Plumber:" Your number 2's are our number 1's!"
• Uber: "Move the way you want"
• Kentucky Fried Chicken: "Finger Lickin' Good"
• Compass: "Let us guide you home"
• Boost Juice: "A love for life infuses everything we do"
• BHP: "Our products help build a better, clearer future"
• Century 21: "Smarter. Bolder. Faster"
• Apple: "Think Different"
• Subway: "Eat Fresh"
• Nike: "Just Do It"
• M&M's: "Melts in your mouth, not in your hands"
• Land Rover: "Go Beyond"
• Red Bull: "It gives you wings"

You can brainstorm a tagline yourself, engage with a marketing or branding professional like a copy writer or strategist to develop a memory hook.

Choose you memory hook, slogan or tagline wisely. 

You want people to remember your business for a good reason.

What are 5 words you would associate with your business?