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Email Signature

Your email signature is a marketing tool.

It's one of the most inexpensive and effective tools you have.

Think about how many emails you send or forward each day - and the amount of people that see them.

Many people see the emails we send everyday - having an email signature which is well-designed is great unofficial 'advertisement'.

If your email signature contains contact details - it will be easy for prosective customers to reach out to you.

There are some key things your email signature should contain:

  • Name
  • Business name
  • Your job title
  • Contact details
  • Your business logo
  • Office address
  • Website
  • Privacy/disclaimer message (or similar)

Other things it could contain are:

  • Links to your Social Media accounts
  • A link to your website blog
  • A link to a free offer or discount 
  • A professional photo of yourself

Other thoughts to consider:

  • Keep it concise and easy to read
  • Make sure  your email signature matches the rest of your branding
  • Employ the 'K.I.S.S.' principle - Keep It Super Simple
  • Test your new signature to make sure that the email doesn't end up in your junk folder