Blogging tips

Blogging is an effective tool for promoting your business.

Writing blogs is a great way to share your knowledge and create thought leadership pieces.

It is also a great idea to share your published content on your social media channels.

Regular blogging can also help you stay across current commentary and trends in your industry.

What should you blog about? 

Anything to do with your business including:

• Industry tips
• Product or service launches
• Networking events you have or are about to attend
• Industry events you have or are about to attend
• An 'employee spotlight' or 'customer spotlight'
• A product or service spotlight
• A charity that you or your business are involved in
• Community events you have sponsored
• Courses that you have done or are doing
• Work/life balance
• Personal/professional development

Other Tips:

• Aim for 300 words minimum 
• Pick a frequency you can achieve consistently i.e. once a month
• Identify your target audience
• Repurpose content across social media
• Use video within the blog article
• Use infographics
• Have an interesting title that will attract people's attention
• Have an introduction, body and conclusion/summary
• If you quote from other sources, be sure to quote the source
• Seek permission to use other people's or businesses material, including photos
• Run the article through a spelling and grammar editor before posting it
• Use keywords that are connected to your industry for better SEO (Search Engine Optimisation)
• Promote your blog on your social media accounts
• Share your article into groups you are in on Facebook